Hong Kong Plaza

SHANGHAI, CHINA

For Shanghai's landmark Hong Kong Plaza, our technology team developed a proprietary multiple-driver design for each LED module. This allows for quadruple the resolution on the media façade without impacting the original architectural design intent. The result is 100,000 square feet of integrated media displays encompassing two square blocks.

OVERVIEW

LOADING MAP

PROCESS

We wrapped a two city block urban mall in a glass LED façade to create a unified luxury shopping center.
The media façade allowed for both ambient and promotional content opportunities.

Components & Technology

The SV EyeLash Pixel, with four discrete pixels to enhance resolution, was developed specifically for this project.
The LED pixels were mounted behind masked spandrel glass.
During the day the pixel hardware appears as a beautiful patterned façade.