COCOR LUXURY MALL

BUCHAREST, ROMANIA

Cocor Luxury Mall is a retrofitted shopping mall in the heart of downtown Bucharest featuring a spectacular media façade designed by StandardVision. The largest media façade in continental Europe, it  features multiple displays spanning five stories. Our work included developing an advertising strategy for integrated lighting and high definition media displays, allowing the owners to recoup their investment within three years.

OVERVIEW

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PLANS

PROCESS

The luxury mall in the heart of Bucharest was in need of a brand identity and means to promote tenants.
We proposed a retrofit of multiple LED media displays of various sizes in lieu of static signage.
The media screens are strategically placed to be visible from multiple vehicular and pedestrian traffic approaches.
The media channel strategy implements advertising, public art and custom-produced StandardVision content.
Our synchronized digital displays and façade lighting create a dynamic identity and urban retail environment.