StandardVision designed custom exterior LED signage and a unique interior feature installation to help revitalize Sacramento's preeminent shopping mall.
For the interior, the three-story central court elevator is completely transformed with a combination of high and low resolution displays, allowing for seamless playback of media content on three sides of the glass elevator shaft. The thin profile of the SV Interior Blade Module provides a high degree of transparency and visibility from inside the glass elevator car.
To heighten Arden Fair's visibility from the street, StandardVision created two large LED monuments in the shape of the mall's signature monogram to attract and greet shoppers with continuous media content. Media content for both installations can be easily updated to highlight specific mall events and seasons.